Strategic Marketing of Political Entity in Market Virtualization Context
نویسندگان
چکیده
منابع مشابه
political marketing: towards market oriented political organizations
political marketing shares many characteristics in common with marketing in the business world. in business marketing , sellers dispatch goods, services, and communications[e.g.advertising] to the market and in return, money [consumer purchases], information [consumer research], and customer loyalty are received. in political campaigns, candidates dispatch promises , favors , policy preferences...
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ژورنال
عنوان ژورنال: Annales Universitatis Mariae Curie-Skłodowska, sectio H, Oeconomia
سال: 2017
ISSN: 0459-9586
DOI: 10.17951/h.2017.51.2.105